Precision Meets Prestige: HERBELIN and World Archery Unite
A New Era of Precision
In a blend of elegance and precision, World Archery has announced HERBELIN as the official timekeeper for the 2025 Hyundai World Archery Championships and the Hyundai Archery World Cup season. This prestigious partnership is where art meets accuracy, uniting two unique worlds.
Crafting Excellence
HERBELIN, renowned for its high-precision watchmaking, shares a fundamental ethos with archery - a relentless pursuit of perfection. Just as archers aim for the bullseye with ethereal precision, every HERBELIN timepiece is crafted with a labor of love, embodying finesse and meticulousness.
Official Timekeeper of Archery Grandeur
In 2025, HERBELIN will oversee the timing of World Archery’s significant events as the official timekeeper. A symbol of refined craftsmanship, the winners of the World Championship and World Cup events will be awarded exclusive HERBELIN watches, echoing their mastery and dedication.
“We are thrilled to welcome HERBELIN as World Archery’s official timekeeper for 2025. Our shared values of precision, discipline, and excellence, in sport and in watchmaking, make this the perfect marriage between two parallel worlds,” said World Archery Secretary General Tom Dielen.
Embodying Elegance in Sports
Maxime Herbelin, HERBELIN’s Director of Marketing and Co-owner, shared his enthusiasm: “Archery reflects our brand’s identity – elegance, mastery, and the unwavering focus required to hit the mark. Partnering with World Archery feels natural, and we are proud to support athletes who pursue excellence as we do.”
A Timely Partnership
As stated in World Archery, this partnership marks a significant stride in nurturing the connection between luxury watchmaking and athletic excellence. It showcases how every tick of a HERBELIN watch, much like an archer’s aim, is a testament to patience, practice, and precision.
Experience how this alliance between World Archery and HERBELIN transforms the playing field, where every second narrates a story of dedication and excellence.