Barbie and PWHL Unite with Tim Hortons to Elevate Girls' Hockey
With an innovative twist, Barbie is skating onto the ice, creating powerful waves in the world of girls’ hockey. In partnership with the Professional Women’s Hockey League (PWHL) and Tim Hortons, two new Barbie dolls are celebrating the prowess of hockey stars Sarah Nurse and Marie-Philip Poulin, complete with full gear and sticks. This dazzling collaboration transcends the toy store, representing more than just dolls: each purchase aids in uplifting young athletes.
Empowering Through Play
Imagine a parent gifting their child a doll that not only embodies athletic grace but also directly contributes to charity. For every Barbie hockey doll sold, a $5 donation goes directly to the Grindstone Award Foundation. This charity’s mission focuses on overcoming financial barriers, ensuring that young Canadian girls can flourish in hockey—offering them a future filled with opportunity.
Breaking Down Barriers
Hockey requires significant investment—not just gear and travel, but also in accessibility and representation. Many young girls face obstacles in pursuing their passion for the ice, but initiatives like the one between the PWHL, Mattel, and Tim Hortons are changing the narrative. Erin Ostlund, Director of Social Responsibility for PWHL, passionately explains the vision: “Together, we’re building a more inclusive future for hockey.”
Icons to Inspire
Hockey Barbie dolls symbolize milestones in both sports and toy history. This collaboration fits snugly within Barbie’s evolving role as a limitless emblem for girls worldwide. Sarah Nurse and Marie-Philip Poulin’s representations in doll form empower girls to dream beyond boundaries, encapsulating the spirit that girls belong everywhere, even on the traditionally male-dominated ice.
The Event That Made History
Earlier this month, Toronto bore witness to an event of both joy and unity. Families and young enthusiasts gathered, their excitement contagious, as PWHL stars met their plastic doppelgängers for the first time. Onlookers absorbed this spectacle of hope, subtly illustrating that representation can ignite dreams just as effectively as it fills shelves.
A Vision for Tomorrow
Danielle Bell, President of the Grindstone Award Foundation, looks towards a brighter future: “This collaboration will help more girls access the game and discover all that Grindstone has to offer.” The proceeds from these timely sales aren’t just for now—they promise a fertile foundation for future generations of female hockey players.
According to Pro Hockey News, this powerful partnership between the PWHL, Barbie, and Tim Hortons doesn’t just celebrate the now; it fuels a grand vision for the future, igniting a path paved with possibility and inclusion. As young girls unbox their hockey Barbies, they’re opening a world where they can see themselves wielding skates and sticks—not just in their imaginations, but on the real ice, full of promise and dreams ready to be realized.
