A New Era in German Football: Nike to Outfit the National Team Starting 2027
After more than 70 years of partnership with Adidas, the German national football team, known as Die Mannschaft, is set to embark on a new journey with Nike as its technical sponsor from 2027 to 2034. This groundbreaking agreement will see Nike not only supplying the official kit for all levels of the German national teams but also extending its support to grassroots, amateur, and women's football within the country.
For decades, Adidas has been synonymous with the German team, outfitting them through countless memorable matches and tournaments. However, as the current contract with Adidas is due to expire in December 2026, the German Football Association (DFB) has opted for a fresh start with Nike, signaling a significant shift in the landscape of sports sponsorships.
This transition marks the beginning of a new chapter for the German national team, promising innovative designs and state-of-the-art technology in their kit. Nike's involvement extends beyond the professional stage, highlighting a commitment to nurturing talent and promoting football at all levels across Germany.
Before this new sponsorship takes effect, Die Mannschaft has a packed schedule, including friendly matches against France on March 23rd and the Netherlands on March 26th. Additionally, in preparation for the Euro 2024 tournament, which will be hosted in Germany, the team is scheduled to face Ukraine in a friendly match on June 3rd in Nuremberg.
At Euro 2024, the German team will compete in Group A against Switzerland, Scotland, and Hungary, kicking off their campaign with a match against Scotland on June 14th. This tournament will serve as a significant occasion, as it will be the last major competition for the team outfitted by Adidas, marking the end of an era and the beginning of a new partnership with Nike.
The shift from Adidas to Nike is not just a change of logo on the jersey but represents a strategic move towards embracing innovation, enhancing the national team's performance, and fostering the growth of football across Germany. As the German national team prepares for its future under the Nike banner, fans and players alike are eager to see what this new era will bring.
