What's the ranking of the most used social networks?
We've compiled an updated April 2020 ranking of the social networks with the most active users according to Statista. It's very easy to find attractive aspects of these networks that have been able to attract and hold the attention of many people:
1. Facebook.
Active Users: 2,498 Billion
This American company is the most successful and well-known social network on the Internet. Facebook
was founded in 2004 and has been listed since 2012. Last year, its revenue was $70.7 billion. It is
one of the four largest technology companies, along with Google, Apple and Amazon.
Among its functionality is the creation of profiles, groups, pages and events. Users share content
in a variety of formats with the expectation that others will interact with the posts. To do this,
various features are used to help share and promote their content.
According to Statista, India has the largest Facebook audience with 260 million users. India is
followed by the United States, Brazil and Indonesia. Each of these countries has more than 100
million Facebook users. In fifth place is Mexico with 86 million users.
Insertar Imagen Facebook.png Descripción: Top de países que usan Facebook, basado en el número de
usuarios en abril 2020. Fuente: Statista.
2. Youtube
Active users: 2,000 million
Another American platform that should definitely be included in the social media rankings. The
application is basically dedicated to video sharing. YouTube was created in 2005 by former PayPal
employees Chad Hurley, Joed Karim and Steve Chenault.
Google, now Alphabet, bought YouTube in October 2006 for $1.65 billion. It is the second largest
search engine in the world, making YouTube very relevant to businesses, brands, products, services
and Influencers.
If you want to promote your brand, I recommend you take a good look at YouTube's algorithm, which is
based on the relevance, engagement and quality of each video. In turn, you need to develop a content
strategy that aligns with current search trends and trending content.
3. WhatsApp.
Active users: 2,000 million
This instant messaging app was launched in 2009 and is also located in the United States. WhatsApp
is now owned by Facebook.
It allows you to exchange messages with people individually and in groups, as well as make group
calls with up to 8 people, and status updates. It has a large number of emoticons that can be used
in conversations. One of its features is low mobile data consumption.
4. Facebook Messenger.
Active users: 1,300 million
Messenger allows you to share storis with your friends. Social Networking Retreats.
Messenger allows you to share funny stories with your friends. Source: Play Store
This, too, is a messaging app known simply as Messenger and originally developed as a chat service
for Facebook. It was developed by Facebook and launched in 2011.
The app allows for group video chats, video calls, voice calls and free messages.
According to Statista, its largest audience is people between the ages of 25 and 34, accounting for
24.7% of the platform's total users.
5. Weixin/WeChat.
Active users: 1,165 million
Interface on Wechat. Social Networking Rankings.
WeChat interface. Source: Play Store
This is a Chinese app created by Tencent Holdings in 2011. WeChat is known as Weixin in China, the
name it was created under, before it changed its name to expand internationally.
It is a messaging app that allows you to chat and call friends, read the news and use local official
accounts and Miniprogram services, play games with friends, access mobile payment features with
WeChat Pay and many other features.
Many people call it the "Chinese WhatsApp," but its functionality goes beyond that, so it's
considered a feature-rich app. WeChat is Facebook, Instagram, Skype, Uber, Tinder and Amazon on a
single platform.
The same source said WeChat is a network of online hospitals, investment services and even a mapping
system that shows how crowded places are. Transfers, buying airline tickets, ordering cabs, managing
electricity bills, making doctor's appointments, buying movie tickets or ordering take-home food are
some of the features highlighted by the BBC when mentioning this trendy Chinese social network.
6. Instagram
Active users: 1,000 million
Another American platform on our list. Instagram was introduced in 2010 and is currently owned by
Facebook. Its main feature is the ability to share photos and videos with other users.
Having followers and being subscribed to others is one of the interesting things about the platform.
What are the accounts with the most followers worldwide? Well, here's the answer.
7. Douyin/TikTok.
Active users: 800 million
Another successful platform from the Asian giant has made it into our top social networking sites.
In China it is known as Douyin, in the world as Tik Tok. It was launched in 2016 and developed by
ByteDance.
The app allows you to create short music videos, with lots of filters and accompanied by the latest
music trends. It has become a viral phenomenon.
8. QQ
Active users: 731million
Obviously, the size of China's population affects this social media ranking, because an app from
that country, also developed by Tencent Holdings and launched in 1999, is back in the rankings.
It is an instant messaging site that also offers online games, movies, shopping, music and voice
chat. It has a consistent translation service, i.e., a built-in chat translator that allows you to
overcome language barriers.
9. QZone
Active users: 517million
Another Chinese site created by Tencent in 2005. It allows you to send photos, listen to music, watch videos, as well as write blogs and keep diaries.
10. Sina Weibo.
Active users: 516million.
Sina Weibo closes the list of ten most used social networks in the world. This Chinese social network was created by Sina and launched in 2009, similar to Facebook.
The ranking of social networks continues. 5 following.
This list of the most used social networks, by number of users, continues:
Reddit: 430 Million
Kuaishou: 400 Million
Snapchat:398 Million
Twitter : 386 Million
Pinterest: 366 Million
It was a social media ranking completely dominated by the U.S. and China... North America and Asia... What happened to Europe?
Stay tuned for the launch of the first Social Identity Network, this could be another resurgence of Estonia as a great digital nation.